This is just captivating. I've never seen a big budget series implode so spectacularly under its own pretensions and the delusion of the scriptwriter. Lindelof really thought he can build this entire series on piling irrational character upon irrational character without any progress in exploring or illuminating the central mysteries. The cult is getting more and more central to the series, but the series bluntly refuses to explain any facet of its structure or goals. The audience is expected to sympathize with characters that exhibit behaviors that make no sense, typically in a context that is not explained.
Lindelof is essentially recreating "Lost", only distilling it to its essence. A mystery upon conundrum upon puzzle, none of which actually coheres into a real plot. But this time around, the audience knows that there will be no pay-off. We know that nobody is behind the wheel - Lindelof is just throwing crap against the wall and hoping something sticks. He still thinks making characters stare into middle distance and look soulful is how you create depth. But after "Lost" spiraled out of control, the trick no longer works.
We are supposed to be arguing about what the cult means and how this all will end - but nobody on this or other discussion boards is doing that. Because we all know there is no answer.