The problem with Not For Lazy Moms is that it is not clearly defined what they do. The instagram page is just full of meme's and pictures of Monique. No clear vision, no mission statement. She just gives away gift baskets with the logo on things like coffee mugs. Is this a lifestyle brand, a parenting brand, a product brand, a motivational brand? I just don't get it and I like Monique. But a podcast and a potty training book is not going to bring her Skinny Girl money.